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Macleans.ca

Canada’s magazine

Rebranding (III): The GOP

In an op-ed in the FT a few days ago, James Carville argues that the Palin nom was a crucial misstep for the Republicans. He argues (correctly) that the one aspect of the GOP brand that the Dems have found impregnable was that they are the party of “American security” — the combination of national defence, foreign policy, and patriotism. McCain fits that bill, he claims, but the choice of Palin is a “gimmick” that risks gambling away the party’s surest advantage over Democrats.

Whaa? The “hottest VP” is a WOMAN?

Andrew Coyne blogged last night that Sarah Palin’s speech at the Republican Convention was the best bit of political theatre he’s witnessed in years. I’d have to agree. Her performance – and it did feel like a performance, complete with that awesome baby prop, handed from telegenic person to person – was pretty spectacular. She’s tough, she’s confident, and even her fiercest critics have had to agree she’s got buckets of charisma.