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Macleans.ca

Canada’s magazine

The Beastly Week, or the Newsy Beast, or Week Day, or…

From the New York Observer, word that the failed negotiation between nonogenarian millionaire-not-billionaire Newsweek bailer-outer Sidney Harman and Daily Beast proprietor Barry Diller didn’t actually fail; it seems likely to produce a deal by which Newsweek and the Daily Beast will merge, with Tina Brown editing the whole online-offline shebang.

Says here we’re doomed

A fascinating article in The Atlantic Monthly explains patiently why weekly print newsmagazines are certain to vanish from this earth, unless they are The Economist. This has caused a series of tense emergency meetings at Maclean’s. Just kidding. Actually I don’t know whether anyone else on staff has read it. I could give you my reasons why I think we’re going to be basically OK, and indeed rather better than that, but if you don’t believe it you won’t believe it, and anyway I can’t control the comment boards, so over to you.

Newsweek: It’s like Newsweek, except smaller and worried

One of our U.S. peers/competitors prepares a bold experiment in strategic shrinkage. In a lot of cases, I think retrenchment makes good sense: while it may once have been possible to put out a bit-of-everything product that everyone in your market area would pay to read occasionally, in many cases those days are simply gone and they are really not coming back. It’s actually safer (sometimes!) to abandon most of your readers because they have already abandoned you, and fall back to a defensible niche where you can provide unique value to a smaller group that takes a more active interest in a narrower set of topics. Somewhere on the website for his very interesting consulting firm, our old friend Richard Addis makes that argument.