Tag Archives: Pontypool

One of the maddening things about TIFF, at least for a journalist trying to cover it single-handedly, is that most the action is front-loaded into the opening weekend. That’s when the big, star-driven movies premiere. The Hollywood studios invite a horde of North American press into town for junkets to promote these prestige pictures , and many of those same journalists have gone home by Tuesday or Wednesday. Which means if you want to get maximum media exposure for your film, you need to show it on the opening weekend. Which makes for a hectic time, to say the least. All this is by way of an apology to say it’s hard to find time to see all the absolutely unmissable films, interview all the absolutely irresistible stars and find time to blog on a daily basis. You’re always running to catch up to a festival that seems to be forever sliding through your hands.