The Ontario premier’s new ad makes a powerful statement. But will it work? We asked a group of political and advertising experts to break it down.
Tag Archives: ad
The case for AD
Even an atheist like me would rather live in the year of the Lord.
The downside of fear-mongering
Former NDP campaign Brian Topp links the public’s relative acceptance of Stephen Harper to Paul Martin’s fear-based campaigns against him.
Scary or gross, just not both
Cancerous lung
I’m a Mac and I show no mercy
Apple isn’t going to let this Vista advertising debacle drop. Its latest ad:
Jerry and Bill, connecting with the people
The first Seinfeld-Gates Microsoft ad didn’t go over very well (see Steve Maich’s column from the current issue of Maclean’s). Gates was criticized for his bad acting. But worse than that, the ad didn’t try to sell anything. In true Jerry Seinfeld form, it was an ad about nothing. Well, the latest installment is more of the same. Gates is even stiffer (literally, he does “the robot’ at the end) and there’s still no mention of Vista or any other Microsoft products. But I’m sticking with my first review. This is a terrific pretty good ad. It’s funny. It’s entertaining. And I don’t care what it is (or isn’t) selling. It makes me feel good about Microsoft. And for a guy who swore off Windows five years ago in favour of a Mac, that says a lot.
Microsoft isn’t funny, but that’s ok
A few weeks back we came down hard on Microsoft for its misguided Vista-Mojave ad in which it attacked its own customers for not liking its buggy operating system.